EDROVER NAMED A TOP 25 FINALIST IN PHILANTHROPIC SMALL BUSINESS OF THE YEAR FOR 3^rd ANNUAL CLASSY AWARDS

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StayClassy and Sponsors Offer More Than $150,000 to CLASSY Award Winners

  Los Angeles, CA., July 25,2011 – StayClassy, a leader in social fundraising for nonprofits, has announced edRover as one of the 3^rd Annual CLASSY Awards Top 25 Finalists for Philanthropic Small Business of the Year. The CLASSY Awards is the largest philanthropic awards ceremony in the country, recognizing the most outstanding philanthropic achievements by charities, businesses and individuals nationwide. From now until August 26, edRover supporters can visit www.classyawards.org and vote for edRover to be named a CLASSY Award Winner for Philanthropic Small Business of the Year. “When we work together as a community to address gaps in the education system, everyone benefits. I’m proud that the edRover mobile application provides a unique way for local businesses and schools to support each other. I'm truly honored that our program has been selected as a finalist in the Philanthropic Small Business of the Year category in the prestigious CLASSY Awards and ask for all of our supporters to get out the vote.” – Tania Mulry, CEO, DDX Media Inc. and creator of edRover. More than 2,000 nominations were submitted to StayClassy for consideration. After a vetting process, StayClassy posted each nomination as an article on the CLASSY Awards Achievements Blog (www.stayclassy.org/stories) to put a national spotlight on amazing philanthropic stories. edRover rallied their supporters to generate at least 100 Facebook ‘Likes’ on their article to qualify them for the judging round.  Out of thousands of nominations, the judges narrowed the list down to the Top 25 most inspiring and impactful in each category. In March 2011, EdRover Inc. published a beta version of edRover, a location aware iPhone app that is uniquely designed to help schools earn funds and brick and mortar businesses to attract more customers. edRover is like a smartphone treasure hunt in the community. School supporters use the app to find nearby businesses that offer a donation just for confirming a visit. edRover was created by award winning mobile marketer and mother of three, Tania Mulry, who was frustrated by the constant stream of fundraising requests from schools, scouts, churches and other community organizations. In this economy it is increasingly difficult for people to contribute at the levels required to keep programs live. Tania was working with top retailers, sports teams and consumer packaged goods companies which all had a common complaint: the need to attract more customers in a tougheconomy. Location based services were becoming more popular with early adopters, so Tania devised a way to turn checking-in to the neighborhood bakery into the “new bake sale” for schools. Each visit to a participating location earns a small donation for school and enrichment activity supplies. Funds can also be earned by shopping through participating retailers in the app and on our website, www.edrover.com. Our users, called “Rovers,” direct the earned funds to the classroom wish list of their choice at our partner site, www.Classwish.org. Supplies are sent directly to the requesting teacher when they are funded. It’s a win for businesses which enjoy visits from motivated, high-spending families. And for schools it is a free, fun, easy fundraiser that even the busiest parents can support. The Top 10 Finalists will be determined by public vote and announced on August 30^th. The winners will be recognized live on-stage at the Oscars-style CLASSY Awards ceremony in San Diego on September 17th.  

A Charitable Event to Remember The 3^rd Annual CLASSY Awards competition will culminate at a red-carpet awards ceremony on Saturday, September 17 in San Diego, California. It will feature celebrity appearances, chart-topping music talent, nonprofit and technology leaders, and thousands of CLASSY Awards supporters.  More than $150,000 in cash and prizes will be donated to support the charitable efforts of the 12 National CLASSY Awards Winners. This year’s CLASSY Awards weekend will also feature the CLASSY Collaborative, a day-long networking event on Friday, September 16 at the W Hotel San Diego.  Participants will have the opportunity to meet, mingle and share ideas with some of the foremost leaders in philanthropy, technology, innovation, and entertainment. CLASSY Awards partners include: Southwest Airlines, Qualcomm, Bridgepoint Education, NBC Local Media, Huffington Post Impact, NexGen Charity, The Chronicle of Philanthropy, Guidestar.org, Legalzoom, HandsOn Network, Young Nonprofit Professionals Network. For additional information on the competition, event details, and to make your nominations, please visit www.classyawards.org or email.

About EdRover edRover is an award-winning mobile application that aligns businesses’ marketing goals with parent’s dedication to their children’s education and to schools’ fundraising needs. The location-aware app provides a directory of caring businesses that support schools and in turn drives parents, teens and educators to those businesses. Through its partnership with ClassWish.org, parents can select the school or specific educator’s wish list to which to direct the funds they generate by making purchases or checking into participating stores, restaurants and other community locations using edRover. More information can be found at http://www.edrover.com, on Facebook or on Twitter.

About StayClassy.org StayClassy (http://www.stayclassy.org) is the easiest and most affordable way for organizations to raise funds and manage donor relationships online.  Based in San Diego, CA, the company develops easy-to-use web-based fundraising software for nonprofit organizations. StayClassy launched its new platform in May 2010, and has over 2,000 customers using its services. It’s free to sign up, making it extremely attractive to small and medium sized organizations on a tight budget. StayClassy is also the host of the Annual CLASSY Awards, a national award show that recognizes outstanding philanthropic achievements throughout the world (http://www.stayclassy.org/classy-awards).